Measuring Customer Value Perception
DataNoble’s Customer Value Perception inclusion aims to evaluate an organisation’s product / service offering against pre-determined criteria that contribute to how strong a brand’s value contribution is perceived by the market. The goal of the exercise is to pinpoint certain areas that require improvement. The criterion for each company differs, depending on the unique components of its marketing mix.
Example 1: Customer Value Analysis
An example of the touch points that are evaluated during the Customer Value exercise is the design of a value matrix that encompasses both utility and the marketing mix.
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