SWOT analysis during a B2B research project
DataNoble’s unique approach to a SWOT analysis is based on primary data collected during client and partner research project. By adding strategic questions to a research questionnaire, we can identify a company’s perceived strengths, weaknesses, opportunities and threats.
Strengths: Identified during an evaluation positive feedback from clients and partners. This includes praise of employees, compliments and testimonials.
Weaknesses: Identified in complaints from B2B clients and partners. Trends arise when themes in their complaints and suggestions for improvement are tallied.
Opportunities: During our telephonic interviews, leads and business opportunities are identified. During the COVID-19 pandemic, many clients and partners respond by telling us where their companies are struggling. This is an opportunity for your organisation to intervene by offering technology solutions.
Threats: DataNoble’s B2B surveys include a Competitor Analysis that tells us about how your organisation is perceived in relation to new entrants, substitutes and other competitive products.
Strengths: Identified during an evaluation positive feedback from clients and partners. This includes praise of employees, compliments and testimonials.
Weaknesses: Identified in complaints from B2B clients and partners. Trends arise when themes in their complaints and suggestions for improvement are tallied.
Opportunities: During our telephonic interviews, leads and business opportunities are identified. During the COVID-19 pandemic, many clients and partners respond by telling us where their companies are struggling. This is an opportunity for your organisation to intervene by offering technology solutions.
Threats: DataNoble’s B2B surveys include a Competitor Analysis that tells us about how your organisation is perceived in relation to new entrants, substitutes and other competitive products.
No charge for preliminary consultations and quotations
DataNoble's research consultants are standing by to create a full outline on how to design a custom research project to meet the strategic objectives of your organisation. Use the contact page to send us a message.