Research
DataNoble’s comprehensive research services are based on the collection of primary data through telephonic interviews, focus groups, online interviews, e-surveys, SMS-conversations, and other research methods.
A unique questionnaire is designed to meet your research requirements by engaging with your top B2B clients, partners, and suppliers to collect information about your company’s offering, its perceived value, SWOT criteria, competitors and market standing. This is a fundamental exercise for new organisations or those undergoing a process of growth and expansion into new terrains.
The data collected during our primary research is compared to secondary sources that enable NPS benchmarking and related comparisons to industry trends and regional standards.
Types of Research Projects
Sentiment Or Opinion-based
We specialise in all forms of sentiment- or opinion-based research. The types of projects we often conduct include:
• B2B Research
• B2C Research
• Impact Studies
• Feasibility Studies
• Employee Engagement Research
• Employment Equity Analysis
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Quantitative Analysis
Gathering ratings and providing statistics are at the core of any research project. By identifying where scores are low, we can determine areas for improvement. By evaluating areas that score high, we can establish the areas that are working well.
Qualitative Analysis
Respondents often provide unique insights that fall outside of the constraints of pre-determined selections of responses. DataNoble’s qualitative analysis process is designed to capture trends we find in respondents’ verbatim responses when we allow them to speak and share freely.
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Incident Management
Whenever DataNoble conducts a research project, we inevitably speak to people that have urgent requirements for follow-up from your organisation, whether it is an unresolved issue, an unfavourable interaction with one of your staff, or a request for additional information. All of these requests for follow-up are flagged and classified before escalating to you via our CXM platform.
Your business is an ever-evolving entity. The data in your CRM represents the status quo at a particular point in time, but as time progresses, this data inevitably becomes outdated and faulty. DataNoble can help you maintain your data by ensuring that it is up to date and clear of any errors. Whenever we embark on a research project, we include a report on the state of your data. We flag each record we find that may be erroneous and provide an explanation of where the error lies. Whether the contact person is incorrect, the contact details have changed, or any other information that is outdated, we can help correct your data. Our data cleansing service comes as a standard value addition to each research project we conduct or can be quoted for as a stand-alone service. Our system can integrate with your CRM to automate the process of updating your records.
As part of each research project, there is scope to ask your respondents if they need further information regarding additional products or services offered by your organisation. DataNoble has experienced very positive results in identifying new opportunities when we speak to your existing client base. Often, they may be unaware of some of the new product or services you offer, and our conversation with them about your organisation sparks renewed interest.
Software Development
DataNoble’s software division specialises in building unique software for your projects. This may include integration of our existing system with your organisation’s systems, or completely new solutions that will help streamline your business processes and data management needs.
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