BSC rebrands to DataNoble

In early 2021, Business Survey Consultants (BSC) expanded its service offering and its team. The resulting rebrand saw a renovation of several business processes as well as the company website.

As the company enters this new era, it adjusts its focus towards its strengths: The knowledge and expertise of its team, as well as the strategic positioning of its research products to its target market.

The B2B survey offering that DataNoble provides to large corporates involves a complete customer retention programme - The project goes beyond the limitations of what is known as a 'survey' service as it includes the following key deliverables:

1. Engaging with account managers to create a B2B client and partner list that will form the sample population of the survey.
2. Involving account managers in the design of a unique questionnaires for each line of business and SLA-type.
3. Contacting B2B client and partners and offering them the option to choose which survey methodology would be most comfortable to them: Telephonic, online, or face-to-face interviews.
4. Recording and transcribing feedback, and escalating it to account managers and their supervisors for immediate action.

1. Assisting account managers in finding the most appropriate resolution for each client query or complaint.
2. Facilitating strategic workshops and launching programmes to improve customer experience.
3. Assigning champions and deadlines to ensure the implementation of these initiatives.
4. Generating new business leads and escalating them to senior management for action.
5. Adding a Net Promoter Score element to KPIs.
6. Calculating the Return on Investment (ROI) of these programmes and ensuring that the research project pays for itself.

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Customer value proposition

By evaluating its B2B client and partner survey offering according to the customer value proposition model for product positioning, it becomes evident how the psychological, functional and economic benefits of the offering are undeniable:

Psychological

• Established company: 20 years of experience.
• Integrity and reliability at its core.
• Customer focus is central to all activities.
• Brand promise: Noticeable improvement in customer retention in as little as 3 months.

Functional

• Initiatives are easy to implement.
• Short setup time.
• Programmes offer a sustainable customer experience improvement.
• DataNoble manages all research functions for you, engaging with AMs to ensure their buy-in.

Economic

• Quantifiable ROI by using the Net Promoter model to determine customer lifetime value.
• Customer retention improves when detractors are converted into promoters.
• Good value: The project pays for itself.