DataNoble's approach to Research

DataNoble's comprehensive research services are based on the collection of primary data through telephonic interviews, focus groups, online interviews, e-surveys, SMS-surveys and other research methods.

​A unique questionnaire is designed to meet your research requirements by engaging with your top B2B clients, partners and suppliers to collect information about your company's offering, its perceived value, SWOT criteria, competitors and market standing. This is a fundamental exercise for new organisations or those undergoing a process of growth and expansion into new terrains.

The data collected during our primary research is compared to secondary sources that enable NPS benchmarking and related comparisons to industry trends and regional standards.

Phases of a Research Project

Phase 1: Orientation

Creative workshops
Outline of requirements and deliverables
Quotation and presentation
Review POPI, SAMRA, and NDA policies

Phase 2: Preparation

Custom app installation
Review list of respondents
Segmentation and target-setting
Questionnaire design and training

Phase 3: Research

Review historical & benchmarking data
Review best practices & quality controls
Select type of survey: Telephonic/MS Teams, SMS, email, printed forms or API integration

Phase 4: Transparency

Live view / dashboard report
Immediate incident escalations
Alerts via email of leads generated
Mp3 / mp4 interview recordings

Phase 5: Reporting

Net Promoter Score Benchmarks
Regional / divisional results
SWOT analysis & root causes
Findings & expert recommendations

Phase 6: Workshops

High-level presentation
Video recordings
Deep dive workshops & strategic planning
​Prize-giving / certificates

Phase 7: Evolution

- Strategic plans are outlined
- Tactical plans are created
- Operational activities are adjusted

Vertical Divider

Within 3 months after a DataNoble research project, improvements in internal efficiency, customer experience, and revenue can be noticed. The theory behind the Net Promoter research model is that 'happy customers tend to spend more money on your offerings'.