DataNoble's research methodology of choice

The way that B2B clients and partners are approached will determine the quality of the research results. In DataNoble’s  years of experience with B2B research, we have successfully tested all types of research methodology, including interviews, online surveys, printouts and focus groups. Due to the high occupation level of the respondents, we have identified creative ways to raise the response rate.

​E-surveys have not proved to be as effective as telephonic or face-to-face interviews: B2B clients in executive positions are less likely to respond to an e-survey than to a friendly research assistant who is familiar with his / her business interactions with their service provider. We have seen that B2B-level customer-oriented e-surveys have a response rate of 6-16% whereas telephonic and face-to-face interviews reach 61-86%.

Interviews by Appointment

For a B2B research project, DataNoble plans to approach the sample population for interviews by appointment: The respondents (or their secretaries) are contacted to set a date/time that will be convenient for them to be interviewed. DataNoble’s system allows for appointment scheduling.

• The respondents will be allowed to choose which interview methodology is most comfortable for them: A telephonic interview, MS Teams interview, face-to-face interview, or an e-survey.
• An average of seven attempts is made to reach each respondent in the sample database.
• Those that are permanently unavailable after seven attempts will receive e-surveys.

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The inbound data is captured and stored on the DataNoble CXM Platform. The app will allow your team to have complete visibility over the process.

Interview script

At kick-off, several preliminary workshops are facilitated with your team to collect feedback regarding the questionnaire design. It is important that account managers have buy-in in terms of the research content, and that they gain an understanding of the project goals.

The questionnaire and telephonic script combination may include the following sections:

1. Introduction. 
2. Net Promoter Score and Customer Satisfaction.
3. SWOT Analysis.
4. Customer Value Perception.
5. Lead generation.
6. Competitor analysis.
7. Incident escalation options.
8. Verification of the correct contact details.

Contact us to receive mp3 samples of our interviews:

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