DataNoble
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COMPANY HISTORY

COMPANY HISTORY

Originally operating as Business Survey Consultants, DataNoble went through a process of rebranding to become the research and software institution that it is today. The organisation serviced clients since 2002. 

The business has gone from strength to strength partnering with an array of clientele achieving positive outcomes across multiple sectors.

Ivan has a passion for customer service and delivering top results. At DataNoble we have a belief that we become an extension of our clients business. this is a testament to the companies success. 

DataNoble has the business approach to operate in openness and give our clients full insight into their survey data.

We understand and have refined the measurement of customers satisfaction and we do it in a robust manner. The survey data is analyzed and presented in such a way that it is comprehensible and so that everyone in an organization can understand the results and accept responsibility for its outcomes. 

We have built strong relationships with our clients over many years and our on-going research and extended contracts are proof that DataNoble's honesty and integrity is beyond question.

DataNoble's code of ethics and client relationships are treasured and protected with sincerity.
During the early years we standardized on the 1-10 point rating scale to measure Customer Satisfaction. DataNoble followed this approach to help clients such as Xerox to improve their customer relationships, by specifically looking for areas of improvement in the data. 

We always strived to offer the latest and most innovative research products to add value to our clients offerings. When the Harvard Business College started looking at customer loyalty and retention and commenced promoting the measurement of "Willingness to recommend the brand", we took interest. 

They suggested that the best way for an organization to grow and increase profits, would be to determine the Net Promoter percentage of an organization in relation to its percentage of Detractors.

DataNoble decided to follow suite, by adopting this model into our survey system, to analyze the survey results and to determine the NPS scores of our clients. This was immediately accepted by our clients and early successes proved that by increasing their NPS scores, customer retention improved dramatically, and profitability improved. 

DataNoble became the market leader and one of the first researchers locally who embraced the NetPro Model as a value addition. Early clients who benefited from this strategy included Xerox, Mediswitch, Med-e-Mass and Crabtree. 

As the company has evolved and grown, our clientele has followed suit. We have a national footprint now with 4 offices in South Africa and service a global platform across industries. 

DataNoble employs key specialists in their field to ensure client solutions are tailor made on every project. 


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© 2023 - DataNoble 

​(view policies)

Net Promoter®, NPS®, NPS Prism®, and the NPS-related emoticons are registered trademarks of Bain & Company, Inc., Satmetrix Systems, Inc., and Fred Reichheld. Net Promoter Score℠ and Net Promoter System℠ are service marks of Bain & Company, Inc., Satmetrix Systems, Inc., and Fred Reichheld.​
  • Home
  • About
    • Company Overview
    • Where to start
    • Data Protection (POPI) >
      • Template for pre-notification of clients
      • Opt out of surveys
    • Careers
    • Request a quote
  • Products & Services
    • CXM Platform
    • Research
    • Net Promoter Score
    • B2B Research
    • B2C Research
    • Research models >
      • Customer Journey
      • Customer Value
      • SWOT AnalysIs
      • Competitor Analysis
      • KPIs
    • Research Methodology >
      • Interviews (Tel / f2f)
      • SMS surveys
      • Other methods
    • Internal surveys >
      • Employee Surveys
      • Employment Equity
  • Contact