Customer Journey Assessment at a B2B-level

​DataNoble uses the Net Promoter Score (NPS) research model to collect quantitative and qualitative customer journey data. Launching an NPS research project to collect your organisation’s B2B clients' and partners' feedback once or twice a year helps set milestones in their journey in terms of their NPS rating and their list of compliments and complaints.

​A tabulation of the customer journey data shows how their scores change over time. DataNoble’s easy heat map visualisations enable your executive team to identify B2B-level relationships that are potentially deteriorating and to apply solutions before the client’s sentiments changes him/her from a promoter to a passive, or from a passive to a detractor.

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Example 1: Six Customer Journey milestones help to identify downward trends

The first example shows how individual Net Promoter Scores are measured and monitored over a period of time. Here, milestones are determined during bi-annual B2B client and partner research project

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Example 2: Tabulated customer journey data with heat maps

The Customer Journey example shows each client’s Net Promoter Score at each milestone (m1-m6). The heat map shows high scores in green and low scores in red. The final column, on the far right, shows whether a customer relationship is at an upward or downwards trend. Here, it is easy to see which three relationships require the most urgent attention: Clients C, E, and F.

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No charge for preliminary consultations and quotations

DataNoble's research consultants are standing by to create a full outline on how to design a custom project to meet the strategic objectives of your organisation. Use the contact page to send us a message.