DataNoble's B2B research for incrementally improving customer retention

The aim of a DataNoble B2B research project is to improve the experience of your top clients, stakeholders and partners, giving you complete transparency and control over the process.

The first step of any research project is the design of a unique  approach that will collect the right information needed to make strategic decisions. 

It is important to remember that not all research types and designs are appropriate for a B2B audience. The project execution must be sensitive to the nature of the business interactions between you and your clients.

Customer Retention Improvement

During the professional interviews with B2B clients, stakeholders and partners, the research team classifies each response. ​This enables us to create tailored solutions for upholding the standards that your clients, stakeholders and partners have come to expect. The aim is to rescue detractors before they decide to leave. The unique Customer Experience Management Platform that DataNoble includes in its service will allow these actions to take place in real-time during the course of the project.

B2B research project inclusions

B2B Research Project Phases

Orientation
DataNoble's research team presents the project outline and receives the data for the base of respondents.
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Preparation
The survey database and application is prepared and your team members receive training. Next, respondents are notified of the impending interview.​

​Research
Our research assistants reach out to your respondents to make appointments for a time/date that is suitable for their interview. Next, the response data is captured and transcribed, complaints/queries are escalated as incidents, and preliminary reports are made available.

Quality control
Mp3/mp4 recordings are attached to each incident and non-incident record. Your management team monitors how long it takes their team members to resolve incidents and intervene to help them where possible.​

Reporting
User-friendly MS Power BI reports are updated with statistics and other relevant data daily.

A comprehensive final report, including consultations around qualitative feedback is presented at the conclusion of the interview phase of the project.​

Workshops
Workshops are facilitated with your team to identify trends, talk about best practices, and make adjustments for future improvement.
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Success
By identifying dissatisfied customers in this manner and efficiently resolving their complaints, your overall customer experience and retention improves incrementally with each iteration of the project.

Free preliminary consultation

Our research specialists are standing by to answer all your questions. Call us at the number below or contact us via the website's contact page.